Everyone knows that social bookmarking and social networking sites are hot right now and show no evidence in declining in popularity any time soon. The question is how can your business, no matter what size, benefit from social bookmarking?
A website like Digg.com can attract more than 10 million viewers a month. This is considered one of the “big guys” of social bookmarking sites, but there are a vast amount of similar sites that bring in significant traffic as well. If your post makes it to the front page you can expect thousands of views that day. These websites have all kinds of material on them, covering every imaginable topic. Although some businesses are better suited than others, almost any type of business can create some sort of value through social bookmarking using a little bit of creativity.
Posting links on social bookmarking sites doesn’t cost a thing, and doesn’t take a very long time to do. You can bookmark your link on a dozen or more sites in no time at all, significantly increasing traffic to your site. As long as it is relevant, well written, and interesting you have the opportunity to generate a large number of impressions. It doesn’t take highly technical skills to set up bookmarks either. It takes only seconds to create an account and most sites walk you through the process of bookmarking a site. Some sites like Mixx.com are more user-friendly and make it even easier to bookmark.
There are different ways of utilizing bookmarking sites. You may want to submit an article that refers to or is related to your business and its operations. You may also create your own blog, write your own articles, and then submit these links. This lets you completely control the content and message you want to present. This also allows you to link the reader directly to your website.
When you post media content on the web you always have the possibility of generating buzz. This process can be a very powerful agent in stimulating interest and awareness of your business without you having to do any work. If you can influence other people to talk further about your product or service then you have really done a good job using social bookmarking.
Using categories and tags to classify your submitted media allows you to target your specific audience based on behavior. This ensures that people that are interested in what your business has to offer reach your site. It is easy to set these up and make a big difference in who your article submission reaches.
In my opinion every business should at least consider how social bookmarking can benefit their specific situation, be it reputation monitoring or creating brand awareness. It takes relatively no capital investment, little time, and has the potential to produce significant results.
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